Thursday, January 10, 2013

United States Army: Logo and Symbol

The “Military Insignia3D” project is well underway. This time I have decided to tackle the two specific insignia I have missed earlier – the official U.S. Army Symbol (not to be confused with the U.S. Army Seal) and the U.S. Army Logo. One of the reasons I have decided to work on the above-mentioned insignia was the fact that U.S. Army has now opened their official store on Zazzle, which, coincidentally, happened to be the home base for my “Military Insignia 3D” project. Consequently, the two above-mentioned insignia were the only two official insignia allowed for commercial use within the U.S. Army Fan Merch program. It wouldn't make sense to miss such an opportunity of being able to offer my artwork on the official U.S. Army merchandise…

The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services. The modern army has its roots in the Continental Army which was formed on 14 June 1775, to meet the demands of the American Revolutionary War before the establishment of the United States. The Congress of the Confederation officially created the United States Army on 3 June 1784 after the end of the Revolutionary War to replace the disbanded Continental Army. The army considers itself to be descended from the Continental Army and thus dates its inception from the origins of that force.
The primary mission of the army is "to fight and win our Nation’s wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders." The army is a military service within the Department of the Army, one of the three military departments of the Department of Defense. The army is headed by the Secretary of the Army, and the top military officer in the department is the Chief of Staff of the Army. The highest ranking army officer is currently the Chairman of the Joint Chiefs of Staff.

As always, the above insignia are available on a limited number of selected quality products via “U.S. Army Fan Merch” galleries at Zazzle. You might want to ensure that a design is listed as “Designed by Serge867 for usarmyshop” as on the example found here... 

To make it easier to locate my products  in a disarray of the U.S. Army Shop, I have created a gift guide with clickable links to each and every product I offer. Just by clicking on a number under each thumbnail, one should be able to navigate directly to the product page, from where the product can be customized and purchased. The Gift Guide can be found here...

I will also make my insignia designs available free of charge to any military units and personnel, for any non-profit/non-commercial and charitable causes, benefiting troops and their families. In addition, I would make my designs available free of charge to any military branches, formations and units for any non-commercial internal duty-specific purposes, such as unit-related web design, training materials or presentations, as I did on many occasions in the past.

The above information provided in part by U.S. Army Center of Military history, The Institute of Heraldry, Global Security, and official websites of the U.S. Army.


  1. Do you have any US Army Reserve Seals or Crests? Also, I am in the 80th Training Command (TASS) and would love to see you do the Divisional SSI and DUI for us. Prior to the 80th Training Command (TASS), we were the 80th Infantry Division.

  2. I have been searching for the original two-tone B&W United States of America "WAR OFFICE" Seal but can not find a representative version anywhere. This "War Office" seal covered the WW2 era Army/Air Force. I believe it was changed somewhere around 1947 when the Air Force was separated from the Army. Prior to that the "War Office" seal apparently had not changed for quite some time. I am putting together an authentic WW2 shadow box based on my dad's service for the 180th Infantry Regiment 45th division. Do you know where I can find the "War Office seal? Thanks - MMadland

    1. The first one on this page:

  3. I spent a long time doing research on this subject. The reason being that I was visiting the local Veterans Memorial and noticed a similar emblem on a wall (along side of other military emblems of the other branches of the armed services) and the spelling of "E PLURIBUS UNUM" seemed wrong on that plaque... it has it spelled UNIM (with an "I" instead of a "U"). So I was searching to see if it was me or the plaque that was wrong.

    I searched for "U.S. ARMY SEAL" and "U.S. ARMY EMBLEM" and other assorted text strings and found VERY FEW that looked like the plaque at the Veterans Memorial. I did find 2 blurry JPG images that, as best I could tell, had the word spelled with two "U"'s, so I concluded it is wrong on the plaque. I found other postings on various web sites that indicate the "UMIM" spelling is either a typo or an outright misspelling... but who is to say those people are authorities on the subject.

    Then in more searching I came across this blog. I noticed the distinction between the "SEAL", and the "EMBLEM". Further research reveals (to me) that the only difference is one is always in black and white and the other is in color... and NEITHER ONE OF THEM is the one drawn here.

    Further research, looking for possible differences having been made over the years since the inception of the Army, revealed that according do the ARMY website, the only changes were to substitute the numbers "1775" (the date the seal was adopted for the War Office and assigned to the Army in 1947) for the Roman numerals of the same value and some other MINOR alterations. The SEAL and the EMBLEM (as far as I have been able to discover) have a suit of armor, some artillery pieces, a drum, the U.S. and the Army flags and some other military symbols, and NO eagle at all.

    Back when I found this site in June of last year, I posted a note here questioning the drawn image. The only reason I did not emphatically declare that it was in error is because I don't trust the internet to give me TRUTH. So I hedged my comment by attempting to give the benefit of the doubt and suggested that what is drawn here is the symbol that appears on the back of the U.S. One Dollar bill (on the right side and is 1/2 of the "Great Seal of the United State of America") I checked my only $1 in my wallet and the drawing here is very close, but has one too few arrow heads.

    In my LONG AGO schooling, I was taught that the number of leaves on the olive branch, the number of olives on the branch, and the number of arrows should each be 13, in honor of the original 13 colonies that formed the United States of America. Am I ABSOLUTELY sure of that?... Not really, but it is what I remember having DRILLED into my head (by Mrs Asherbranner) in the 5th grade.

    The artwork here is fine (pretty good, actually... and at least it has spelled "UNUM" correctly, which is better than whoever made the plaque at the local Veterans Memorial), but I still question whether that is the "Emblem" of the U. S. Army.

    Where have you obtained your information? I would be pleased to know more so that when I approach the Veterans Commission about the misspelling on the plaque, I can present the information with better authority as to what the EMBLEM/SEAL is supposed to look like and how the words are spelled. They may have their own reasons for their selection of this particular symbol for the plaque that I have no present knowledge of.


    1. @Semper Vaporo You are, indeed, a quite persistent one... I probably should have used term "symbol" rather than "emblem", which I have now corrected. Google it. The link to my article about Army Seal can be found in the article above as well. Here is one of the examples of the US Army symbol's official commercial use rules, set forth by the Army: Hopefully this answers your doubts about whether or not the image is legit once and for all...

  4. Positive article, where did you get the information about Logo design? I'm glad I found it, 


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